Chapter 18 is all about understanding design principles. Using design effectively is the most important part in writing your research paper. It's important to understand the design principles. Balance, the vertical and horizontal alignment of elements on your page. Emphasis, the placement and formatting of elements, like headings and subheadings so they catch your readers attention. Repetition, the use of elements like headers, footers, navigation menus, and page numbers, across the pages in your document. Consistency, the extent to which you format and place text and illustrations in the same way throughout your document.
You also need to design for a purpose, presenting your information, ideas, and arguments in a way that helps accomplish your goals. Also, design for your readers so they understand your organization. Help readers locate info and ideas, and help readers recognize the function of parts of a document. Design to address genre conventions.
Elements you can use are fonts, line spacing, alignments, and page layouts. You can also use color, shading, borders, and rules. Illustrations like photographs, charts, tables, and digital illustrations appeal to your readers and help them see your point of view.
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